“Carefully listen and observe your customers’ needs, wants, and frustrations. They are your greatest resource for business success,”
At his barbershop, he observed his customers’ frustrations on balding, thinning, and salt and peppered hair. Determined to help his customers, he traveled abroad to research and develop products that effectively restore hair.
Layco believes that his products should be effective and completely safe for human consumption. With natural ingredients from abroad, HairFood Co.’s products are free from harmful chemicals that disrupt hormones, and damage skin, and cause cancer.
With his sister, Helen Kaye Layco, they opened their first store at SM City, General Santos, Philippines. Pressured with limited funds, and a pricy 3-month lease, they started their business with 20 units for restoring hair loss. Their first batch sold out in the first month.
Learning about Hair Reborn’s efficacy, women flocked their store to solve their hair problems. He then developed solutions for women, including Argan, Sunflower, and Rosehip oils.
Hair Food Co. now has 14 stores, nationwide, and is available online via Lazada. Ralphy Layco is a young model for aspiring entrepreneurs. His hands-on leadership, determination to innovate, and sincere concern for customers are the best ways to succeed.